NYX Cosmetics is one drugstore makeup brand that's been a staple for anyone obsessed with beauty—and on a budget—for years. Both beauty bloggers and professional makeup artists rave about the brand's innovative products and love that the company has kept its prices low, even as its range has expanded.
NYX Cosmetics has been a committed member of PETA’s Beauty Without Bunnies program since 2010. In 2014, though, NYX was acquired by L’Oréal, a company that chooses to sell in China, where tests on animals are required. PETA contacted NYX immediately asking it whether its policy against testing on animals would remain in effect under L’Oréal’s ownership. We’re now happy to announce that NYX has confirmed its dedication to its cruelty-free policy and will remain 100 percent cruelty-free under L’Oréal’s ownership. This means that NYX does not and will not allow, conduct, commission, or pay for tests on animals for its ingredients, formulations, or finished products anywhere in the world. No animals will suffer for NYX products, and to celebrate, we’re sharing with you our favorite vegan and cruelty-free NYX products.